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	Proprietary Techniques Make a Difference Research Services Focus groups Mail intercept surveys Telephone surveys Mail surveys Internet / web surveys Executive interviews In-store surveys Information reviews Customer satisfaction surveys Database analysis Marketing plans & consulting Proprietary Techniques Concept Segmentation™...positioning for increased sales InterAct™...real-time product, retail & shopping insights MenuMax™…product line optimization SatisFact™...tailored customer satisfaction programs Clarity™...intelligent marketing focus groups Affinity™...understanding affluent audiences WebIQ™...real time website research SegWay™...enhanced market segmentation Equify™...brand equity research & assessments   The specific techniques used depend on the issue being addressed. Qualitative research and quantitative research programs are custom-designed to maximize actionable information in the most effective and efficient manner. Where conventional research usually begins with focus groups, we often start with quantitative research to identify the proper direction then follow with focus groups to fine tune marketing strategy and marketing executions.  Our customer satisfaction programs are not just a report card, but clearly define the directions to pursue for brand enhancement and competitive advantage.
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