Business Insights was founded in 1986 to find solutions and identify opportunities which conventional research was not providing. The firm was able to do this through a creative approach to marketing research that has led to a number of successful proprietary research techniques.
In addition to marketing research expertise, all Business Insights professionals have "hands-on" backgrounds in strategic planning, management, marketing, new products and advertising. The resulting research product is not merely information, but more actionable recommendations.
Based in Dallas, the firm has conducted qualitative research, quantitative research and customer satisfaction programs for several hundred clients headquartered in all parts of the U.S.
Business Insights takes pride in helping it's clients build sales and brand equity, achieve competitive advantage, increase customer satisfaction, find new markets, and optimize store design and layout.