Testimonials
I’ve had the pleasure of working with Dick Buck and his team of research professionals on several projects over the years. The thing that strikes me most is how they generate fresh ideas by “cross-pollenating†industry experience. They tap proven B2B and B2C marketing strategies and apply “what if†thinking to identify new growth opportunities. They're also easy to work with and keep the client’s objective top of mind. I highly recommend them for any strategic research initiatives you’re considering.
If you want a company which truly understands your research or communication problems, and provides creative and on-target solutions for you on a timely basis, then Progressive Business Insights is your only choice. These people are marketing experts who really dig in to understand your company and industry, and help you to find solutions to whatever your challenges may be. And they do it for a reasonable cost. Their contributions will help to make your company more successful and profitable than any other marketing initiative you might do.
I have known Dick for many years and have always thought he was one of the most insightful and knowledgeable marketing people I have met in all my years in the advertising and media world. He understood the concept of ROI before it became a buzzword. Back in the early glory days of advertising, Rosser Reeves, one of the icons of the business, put forth the principle of the “Unique Selling Proposition†or USP. With all the technical changes that affect today’s media world, the USP is still one of the soundest marketing communications principles and he not only understands it, he’s a proponent of using it to the benefit of a variety of products and services. While many advertisers give lip service to the concept of “brandingâ€, he actually understands how effective branding translates to sales. I would not hesitate to recommend his services to any of my clients.